Case Study


Background

Prince Alfred College, one of Australia’s premier boys schools, had an out-of-date and difficult to update website. This was reducing the effectiveness of school community communication and marketing strategies.


Action

bmd have designed and produced a website that meets the dual objectives of communication and marketing. A new, easy to use content management solution was implemented, spreading the task of updates across the various school areas and staff members.


Result

bmd created an engaging website that reflects the schools personality and brand. With daily updates, it’s now the key communication resource for students, their families, staff, the wider school community—and a vital element in the school’s marketing strategy.